“25.5% of the votes and a great online presence”
Giuseppe Piero Grillo, better known as Beppe Grillo is an Italian politician that founded the Five Star Movement political party. Beppe (pronounced “behpeh”) Grillo is known very well for his comedy, he founded the Five Star Movement at the end of 2009. A party that was founded just over 3 years ago, won 25.5% of votes in the 2013 general election in Italy. The success rate of a new political party to rise up within such a short time span is surprising, but whether Beppe Grillo did it intentionally or simply expressed his views online, online media was his biggest tool. Don’t be fooled by the politician title, there is a lot to be learned from him.
Blog: Beppe constantly updates his online blog, which is written in Italian, English and Japanese. In his blog, he writes about real-time events, being critical and funny at the same time. Having a live blog since October 2005 in English and January 2005 in Italian, his site has an Alexa Traffic Rank of 4,291 and 92 in Italy. His Italian blog being a more developed blog, for obvious reasons, features videos and event dates leading people to not just read the blog, but participate as well.
Twitter: Having over 973,000 followers on Twitter, he constantly shares his blog posts on Twitter using humor and still being critical, he tweets numerous times a day. Using custom hashtags, he regularly retweets individuals that use it and #Tsunamitour seems to be a big hit. Remember that when you retweet or comment on Tweets, people feel like they have been heard.
Facebook: His Facebook page, just as big of a hit as his Twitter, with over 1.2 million likes, doesn’t stay idle for long. Posts sometimes coming in every hour, it is quite common to see over 11,000 likes on a post. If you think that his page is dry, then you have another thing coming. His posts are filled again with humor, pictures and videos. Color always seems to catch our attention and eye at first.
Google+: Over 100,000 have him in their circles; It’s hard to type Italian Politics into Google+ and not see his picture. From his Tsunami Tour to his blog articles, his Google+ account is sending traffic left, right and center to his blog. It’s great to be able to search up his name on Google and see his picture next to his blog post. Google+ is growing in popularity and there are many positives to it. Even with generally lower activity on Google+ than other social media networks, his blog shows up second, only after Wikipedia, with the number of Google+ followers listed next to his picture.
Humor: Being a comedian, humor is one thing that he does really well. Opening up the parliament like a can being placed on his Facebook and Google+, received more than 20,000 likes almost 10,000 shares and over 1,500 comments on Facebook. It goes to show that humor really does work.
Multilingual: Keeping his blog multilingual allows him to write about topics that might interest the other crowd. His 3 blogs are not a copy of one another, not completely at least. At times, a joke in one language might not make sense or be funny in another. He understands that different topics interest different groups, yet he is still keen on sharing what he thinks. For more information on going international.
Events: From online to offline, Beppe announces events on his blog from pictures of past events to his upcoming events. It doesn’t stop there. There are meetup groups, nationwide, that people can attend in support of Beppe. This takes something that is generally only online to offline. As much as we are tied down to our social media, the traditional way of socializing won’t change any time soon.
Criticism: Constructive criticism paves a path to improve and it isn’t something to be scared of. With criticism can come change and of course, we can always make something better and improve on it. For me criticism is a gold mine of ideas on how I can better improve something, of course, as long as it is constructive. People looking for improvement will also attach themselves to that, as they see the person as a catalyst for change and improvement.
The way that Beppe Grillo utilizes all that the online world has to offer isn’t anything new or revolutionary. It is simply a great reminder of what we are doing all along to reach our personal, business or whatever type of goals you have and the potential that there is in the online world for the people that aren’t utilizing it. With the right plan and strategy, as well as some help, that personal or business goal isn’t too far ahead.
For more information on the recent election in Italy, the effect on the European economy and keeping your business afloat, please refer to our article.
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