I am sure many of you have felt like that at one point or another. The relationship gets rocky and social media isn’t pulling its weight around the house, I mean social sphere. I all honesty, you’ve been trying so hard to make it work, for social media to help improve your brand’s awareness online, but you are just not getting the attention you deserve.
Now, let’s ask “What are you doing for social media?” Well, what are you? With social media, you have to give effort. Okay, so you believe you did and maybe you did. In all honesty, you don’t give up on your first try. It’s the first time that you get on that bike, you try to pedal and you fall. Until you get up again and try some more. Starting out with social media isn’t easy, as easy as it might look at the beginning, but you almost feel like you are in a big room full of people and you don’t know how to stand out or grab their attention. Stand out and grab their attention are the key words.
This is where creativity comes into play. Sit down, have a cup of tea and listen to your creative/relaxing music. If your creative music is rock, well then listen to that. This is the point where you have to devise a plan because working on social media without a goal in mind, well you have no path that you want to go. If you want to just socialize then socialize, but if you want to meet the right people, gain the right clients and engage them, then there is a bit more work to do.
One thing I remember when I was young was that, when playing as a child, I did want some attention to be on me, but indirectly. I would always be the one to devise a game, an egg hunt with a blind fold or some kind of ridiculous game making it challenging, yet fun. Do you see where I am going with this? With social media you have to make it fun. Twitter has provided you with the tools, now you have to devise that plan, create that entertainment and let go a bit. With that said, you can join in the fun and eventually pat yourself on the back for creating engagement online for your brand.
A few things to remember:
- Don’t give up. Instead, try again
- Create a fun activity/game
- Record results on your efforts
- Improve and do it again
Try to leave some time in between, before you do it again. We all get worn out even when we are having. Now that you have this in mind, stay tuned for some more specific and descriptive posts on creating engagement online using social media.
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